Examples of each type of platform

Examples of platforms:
Audio/Visual:
Image result for the grey
The Grey: Target Audience is males aged between 20-40. I think what makes it aimed towards this age is the action and gore. Also fans of Liam Neeson enjoy it. The fans of the light novel will be targets of the film. Fans of survival films will also be target for this film.
Image result for abroad in japan podcast
I think that the target audience is aimed at people who are interested in Japan aged 18 - 30. I think it is aimed at these people because the main subject is always Japanese based. The reason I started to watch this was because I plan to live in Japan in the future also fans of Pete Donaldson's radio show may like this and also fans of the abroad in Japan youtube. It also has an essence of comedy.
Interactive:
I think that Rainbow Six Siege is aimed towards people aged 16-30 and like realistic shooters. I think it is aimed at this because it is based on real military organisations. Also fans of Tom Clancy may be
fans of this game.
Image result for blogger logo
Blogger is aimed towards people who want to write a blog that could be about anything. It has multiple functions that can be used including clips, images and links etc.
Published:
Image result for the sun newspaper logo
The sun is a newspaper that is focused on celebrity gossip. The intended audience would be young adults. I think it is because it is more likely to be young people who want to read about celebrities.
Image result for trail magazine logo
The trail magazine is aimed at people who like to hike, to people who like the outdoors and also people who are interested in hiking tips and tricks.

Comments

  1. You need to use two elements when you are analysing your target audiences Joe, demographic and psychographic. Age/gender etc for demographic and lifestyle choices/preferences etc for psychographic, so your responses are not detailed enough in this respect. You should consider who the producers have in mind when they make their products as a starting point for target audience identification.

    Reply to this post with more detailed target audiences as outlined above.

    ReplyDelete
    Replies
    1. The Grey: I think the target audience for this movie is males because of the gore and blood. Also I think the producers would have fans of thrillers and action movies as they use the phrase "Terrifically Exciting" and "Hold on Tight!". Also fans of Liam Neeson will be in mind as he is such a well known actor with a massive fan base which is why they put his name above all. The movie will probably be aimed towards 20-40 year olds as it is too gorey for children and possibly not very intriguing to older people.

      Abroad In Japan Podcast: I think that the target audience is aimed at people who are interested in Japan aged 18 - 30. I think it is aimed at these people because the main subject is always Japanese based. The reason I started to watch this was because I plan to live in Japan in the future also fans of Pete Donaldson's radio show may like this and also fans of the abroad in Japan YouTube channel will be interested. It is a also quite a relaxed comedic look at Japan and the citizens of it.

      Rainbow Six Siege:
      I think that Rainbow Six Siege is aimed towards men aged 16-30 as it is full of gore but also very tactical and realistic. I think it is aimed at this because it is based on real military organisations so people who are interested in this topic may like the game. Also fans of Tom Clancy as a whole may be fans of this game as he has made many games and built up his own personal brand.

      Blogger:
      Blogger may have a demographic of maybe females aged 16-30 as I feel the idea of a personal blog may be more appealing to females. I also think that this may also appeal to students as the layout and tools are very useful and easy to get used too.

      The Sun Newspaper:
      I feel the demographic may be for females age 15-25 as it doesn't focus a lot on "serious news" for example brexit or politics. Instead it focuses a lot on celebrity gossip and wacky stories.

      Trail Magazine:
      Trail magazine is aimed towards males aged 30-55 as this is a hiking magazine full of tips and tricks for beginners or professionals also it contains paths for people to try. Also people who are interested in the outdoors could possibly be interested.

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