In this print they have placed the product with a spoon and made it to look like a flower. The use of blue could portray innocence. This is a print for mothers day promotion yet they ignore stereotypes of pink and go with a baby blue. The blue contrasts the yellow and makes it stand out more. It is psychologically known that if you are hungry then food will seem brighter and the fact that they chose a somewhat pale blue instead of an energetic blue could be a marketing trick.
The use of the black background represents how serious this topic is. The black in the background has connotations of danger, death, evil and fear. Also the use of a baby makes you feel saddened also if you are a parent and see this it might distress you and make you rethink your actions of smoking around your children or smoking at all. This image should distress all and no one wants to see a baby choking.
This advert for smart water uses celebrity endorsement to try to sell more. The use of black and white to highlight the colour on the bottle. Also the fact that Jennifer Aniston is holding her finger to her lips to signify that its a secret and that if you drink the water you are part of this secret club full of your favourite celebrities.
The use of the black background represents how serious this topic is. The black in the background has connotations of danger, death, evil and fear. Also the use of a baby makes you feel saddened also if you are a parent and see this it might distress you and make you rethink your actions of smoking around your children or smoking at all. This image should distress all and no one wants to see a baby choking.
This advert for smart water uses celebrity endorsement to try to sell more. The use of black and white to highlight the colour on the bottle. Also the fact that Jennifer Aniston is holding her finger to her lips to signify that its a secret and that if you drink the water you are part of this secret club full of your favourite celebrities.
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