For the reader to be inspired and want to look like the man on the cover.
The negotiated reading:
For the reader to potentially be rather inspired or just interested to read the magazine for future reference.
The oppositional reading:
The reader may get that they are trying to be inspirational but be offended that the magazine can just assume that a 28 day plan can help out or try to say that everyone can look like Ryan Reynolds.
The aberrant reading:
People may see the title 'Ryan Reynolds Smart-Ass Secrets' and think that their could be a gossip column in the magazine and fans of Ryan Reynolds may pick up the magazine for the "secrets".
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